As one of Japan’s top design specialists, Taehan leads diverse capabilities within Accenture Song while co-creating with clients to create unprecedented innovative services and businesses to make an impact on society. Unrestricted by the conventions of consulting, he uses his creativity and knack to find ideas from a consumer perspective and transform society as well as companies. His definition of brand design includes integrating the intrinsic value of a company from a consumer’s perspective so that companies can be loved by consumers. This approach achieves sustainable growth throughout the entire process of creating a vision and experience, then fostering communication needed to achieve design execution and drive results.